What are you watching on Netflix? 

It seems like a ridiculous question to be asking someone you literally just met. But, when you pair it against the standard first question, “So, what do you do for a living,” you are being different. In fact, you are doing the opposite of most. You are developing a relationship with someone (of the 139 million Netflix subscribers) who likely binges content. If you can make a connection on something they spend hours a week enjoying instead of butchering an elevator pitch, you are off to the races of winning in your career. According to Nielson, adults are spending up to 11 hours a day consuming some form of media. Find what they are consuming and capitalize on that to create a new relationship.

We literally teach everyone to play by the same rules and when we don’t get the results we want, we question what we did wrong. The answer is simple, we do what everyone does so nothing emerges. Yet, we remember the “anomalies”. To be noticed, you must be an anomaly. An anomaly is something that deviates from what is standard, normal, or expected. 

Fun Fact, you consume over 5,000 advertisements a day. Chick-fil-A has mastered customer service by cleaning their shops and saying thank you and my pleasure. Copy that sure. But, when it comes to your first impressions and campaigns, don’t just copy what your competitors or the 4,999 others do. Zack Miller (yes I am talking in third person) wears jeans and a black tshirt to stand out and be seen, when many would be dressed to the nines. It gets noticed and then he drops knowledge. 

P.S. I wanna know what you are watching on Netflix? I’m waiting for Strangers Things to roll back for my viewing pleasure.